How we work
One loop.Better every round.
Most marketing fails in the gaps between suppliers: the strategist, the videographer, the social manager and the ads person all working from different briefs. We run the whole loop with one team, so every step feeds the next.
The Woi Loop
Six steps, on repeat.
- 01
Think.
Strategy
We dig into your numbers, your customers and your competitors, then agree on one clear goal and the plan to hit it.
- 02
Write.
Ideas and words
Campaign ideas, scripts, ad copy, captions and web pages, written by people who know how South Australians talk.
- 03
Make.
Shoot and generate
Real cameras on real locations, blended with AI imagery and video where it saves budget or opens up a bigger idea.
- 04
Publish.
Social and web
We post, manage and build: social calendars, community replies, landing pages and full websites.
- 05
Boost.
Paid media
Google Ads, Meta and LinkedIn campaigns set up, written, tested and watched every week by a real person.
- 06
Measure.
Reporting
Calls, forms, bookings and sales tracked back to the work, with a plain English report every month.
Your first 90 days
What working with us looks like.
A typical Always On engagement. Campaign sprints run the same steps, just faster.
- Week 1 to 2
Discover
Free chat, then a deeper workshop. We audit your channels, ads, website and tracking, and agree the one goal that matters most.
- Week 3 to 4
Plan and create
Strategy and campaign idea signed off. Scripts and shot lists written. First shoot day booked and AI production underway.
- Week 5 to 8
Launch
Content live on social and web, ads running with proper conversion tracking, and your team briefed on what is coming.
- Week 9 to 12
Learn and lift
Weekly optimisation, the first monthly report and a clear plan for the next quarter based on real results.
Real production + AI
Shot for real. Scaled with AI.
We do not pick sides. Every brief gets the mix that makes the most sense: real cameras where trust matters, AI where it saves budget or makes a bigger idea possible. Usually both, blended so you cannot see the seam.
Real when it has to be true
Your people, your place, your product.
- Crew shoots on location
- Drone, studio and product photography
- Interviews and testimonials
- Events, launches and site days
AI when it is smarter
More versions, more tests, less waste.
- Concepts and storyboards before the shoot
- Seasonal and location variations
- Voiceover and translation
- Dozens of ad variations to test
AI powered, human led. Every strategy, idea and final frame is owned by a real person on our team. We never present generated people as your real staff or customers.
Reporting
A report you will actually read.
What happened
Leads, calls, bookings, sales and cost per result, compared with last month and with the goal.
Why it happened
The ads, posts and pages that drove it, and the ones that did not, in plain English.
What we do next
Three clear actions for the coming month, agreed with you on a short call.
Engagements
Pick your starting point.
4 to 8 weeks
Campaign Sprint
One big push with a clear finish line: a launch, a season, an open day, a vintage release, a recruitment drive.
- Strategy and creative idea
- Shoot day plus AI production
- Ads set up and managed
- Results report
Monthly retainer
Always On
Your outsourced marketing team. Content every month, social managed, ads optimised and a report you can actually read.
- Monthly content plan
- Social media management
- Google and Meta ads
- Monthly strategy call
Fixed scope
Single Project
A new website, a brand refresh, a brand film or a photo library. Quoted up front, delivered on a date.
- Fixed quote
- Clear timeline
- Two rounds of changes
- Handover and training
Free 30 minute chat
Got something worth a woi?
Tell us what you are trying to grow. We will come back within one working day with honest thoughts and next steps, free.